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Here's how their (Populus UK) managing director Rick Nye describes the groups:
1. Comfortable Nostalgia: "They tend to be older, more traditional voters who dislike the social and cultural changes they see as altering Britain for the worse."
2. Optimistic Contentment: "Confident, comfortable & usually on higher incomes they are prudent & tolerant but think Britain is a soft touch."
3. Calm Persistence: "Often coping rather than comfortable, they hope rather than expect things to get better."
4. Hard-pressed Anxiety: "Pessimistic & insecure, these people want more help from government and resent competition for that help particularly from new-comers."
5. Long-term Despair: "Many are serial strugglers; angry & alienated they feel little or no stake in the country or that anyone stands up for them."
6. Cosmopolitan Critics: "Generally younger, more secular and urban-based, worried about growing inequality & the general direction the country is going in."
Here is the source article, and the test is at the top of the page.....
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