Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"

[muppetman11]

Virgin shouldn't pay stupid money , but I still believe the majority of there customer base would like to see Atlantic on the VM platform.

[alwaysabear]

Originally Posted by muppetman11

Virgin shouldn't pay stupid money , but I still believe the majority of there customer base would like to see Atlantic on the VM platform.

The way things are going I think we will get it sooner or later.

[Chad]

Originally Posted by muppetman11

Virgin shouldn't pay stupid money , but I still believe the majority of there customer base would like to see Atlantic on the VM platform.

Totally agree however whilst Virgins customer base may want the channel, how many would actually watch it? If the SKY viewing figures are anything to go by it doesn't seem like it's a channel Virgin should be investing much money in getting.

If it came down to a choice between either getting the ITV HD channels or SKY Atlantic, I'd take the ITV channels.

[passingbat]

Originally Posted by Chad

Totally agree however whilst Virgins customer base may want the channel, how many would actually watch it? If the SKY viewing figures are anything to go by it doesn't seem like it's a channel Virgin should be investing much money in getting.

If it came down to a choice between either getting the ITV HD channels or SKY Atlantic, I'd take the ITV channels.

I'd watch it, so that's 1.

And I'd definitely take it over HD versions of ITV 2, 3, and 4, which mainly show older shows that are SD repeated content, though there is some new HD content.

[sherer]

Originally Posted by passingbat

I'd watch it, so that's 1.

And I'd definitely take it over HD versions of ITV 2, 3, and 4, which mainly show older shows that are SD repeated content, though there is some new HD content.

isn't that the same as Sky Atlantic though, repeated content with a few new programmes

[cimt]

Nope, HD has been very popular for years in the US. The majority of the content from there will be HD

[Digital Fanatic]

Originally Posted by cimt

Nope, HD has been very popular for years in the US. The majority of the content from there will be HD

Yeah, plus SD in America was awful compared with UK SD. It was a bigger leap for them in terms of picture quality.

[Chad]

The figures for the week between the 07th and 13th of February on Barb don't cover SKY Atlantic in glory. A weekly share of just 0.3%. Even the following channels out performed SKY Atlantic during this period:

SKY 3
SKY News
SKY Sports News
4 Music
Alibi
BBC News
CBBC
CBeebies
Challenge TV
Dave Ja Vu
E4 + 1
G.O.L.D.
ITV3
Nick Jr.

Okay so some of the above channels are on Freeview and other formats so have an advantage in terms of drawing a viewing audience. Cbeebies weekly share is 4 times more than SKY Atlantic.

[passingbat]

Originally Posted by sherer

isn't that the same as Sky Atlantic though, repeated content with a few new programmes

True, but the new stuff on Atlantic is mostly critically acclaimed and we can see the ITV shoes already.

[Doz007]

Originally Posted by Chad

The figures for the week between the 07th and 13th of February on Barb don't cover SKY Atlantic in glory. A weekly share of just 0.3%. Even the following channels out performed SKY Atlantic during this period:

SKY 3
SKY News
SKY Sports News
4 Music
Alibi
BBC News
CBBC
CBeebies
Challenge TV
Dave Ja Vu
E4 + 1
G.O.L.D.
ITV3
Nick Jr.

Okay so some of the above channels are on Freeview and other formats so have an advantage in terms of drawing a viewing audience. Cbeebies weekly share is 4 times more than SKY Atlantic.

Wow, that list really shows how little impact all that advertising has has on viewing figures!

I've watched countless TV ads and seen several billboards promoting the new channel, I think Sky expected this to be a really big hitting channel. They must be hugely disappointed by these figures.

[borrissey]

Originally Posted by alwaysabear

The way things are going I think we will get it sooner or later.

Man I hope so!!!!

[OLD BOY]

Originally Posted by Chad

The figures for the week between the 07th and 13th of February on Barb don't cover SKY Atlantic in glory. A weekly share of just 0.3%. Even the following channels out performed SKY Atlantic during this period:

SKY 3
SKY News
SKY Sports News
4 Music
Alibi
BBC News
CBBC
CBeebies
Challenge TV
Dave Ja Vu
E4 + 1
G.O.L.D.
ITV3
Nick Jr.

Okay so some of the above channels are on Freeview and other formats so have an advantage in terms of drawing a viewing audience. Cbeebies weekly share is 4 times more than SKY Atlantic.

Wow, it must have been bad if people preferred CBeebies!

[Down the Pub]

Originally Posted by OLD BOY

Wow, it must have been bad if people preferred CBeebies!

hey hey easy tiger, can't beat a good episode of rastamouse to unwind after work followed by gigglebiz and topped of with a bit of chuggington.


.................bet sky look at that and think if only we had that calibre of quality programming

[devilincarnate]

Originally Posted by OLD BOY

Wow, it must have been bad if people preferred CBeebies!

Do not worry as i will be able to add to that viewing figures next year as my partner is due to give birth in May ( so if they are getting the shares on the viewing figures it shows what people were doing over a year ago )

[Marcus125]

I think part of Sky Atlantics problem are the slots for shows are already filled for most viewers.

EG 10pm is taken in our house almost every night with an already established in our viewing habbits show.

As some series end EG Shamleess, Vampire diaries, True blood, ect ect then maybe people will wonder over to Atlantic.

Although TREME and BIG LOVE are now being squeezed in or recorded and watched at another time in our home.

I wonder if there is a figure for recorded shows? We record about 7 or 8 shows off Atlantic but don't watch a lot live broadcast.