Virgin Mobile wins best Telecom website 2006
# Jan 5, 05:08 PM by Mick
Virgin Mobile, which is now part of the ntl:Telewest group, yesterday, announced that it had been named the best Telecom website in the Website of the Year Awards 2006. The site went under a re-launch last year in the aim of improving functionality, making it much easier for customers to use. The website was judged on content, navigation and design. However, the site was actually built by interactive media agency, Conchango.
Brendan Cooling, General Manager of Online for Virgin Mobile, said:
ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¦Ã¢â‚¬Å“Being voted best telecom website by UK Internet users ahead of all other telecoms sites in the UK proves that we have achieved our goal.
WeÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢re particularly thrilled that weÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢ve won this award as it reflects the effort and energy the team spent on delivering a site which combines a strong, original design, with an easy to use, intuitive interface.ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â
Paul Dawson, Head of Interactive Media for Conchango said:
ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¦Ã¢â‚¬Å“The team spent a great deal of time finding the balance between Virgin MobileÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s business objectives and understanding what its customers wanted from the site. This award goes to show that weÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢ve managed to combine both successfully.ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â
Since the new look of the Virgin Mobile website last year, saw its core direct sales increase by more than 40%.