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ESPN, BT, Euro, Premier and Sky Sports news
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Old 08-04-2013, 17:07   #766
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Surely the best advertising is targeted, in this case to sports fans, who will mainly watch (at this time) Sky Sports.
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Old 08-04-2013, 17:11   #767
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Quote:
Originally Posted by Chad View Post
Here is SKY's reply:

BSkyB says it has invested billions of pounds in its own sports channels .
So? That was their choice. It doesn't give them the right to flout advertising rules.

It was a mistake to let Sky build such a massive dominance in the sports market. But the broadcasting rules allowed them to do that. Well, those same rules should force them to accept all advertising on those channels.

Sky shouldn't be allowed to win this, but it worries me that they probably will.
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Old 08-04-2013, 17:19   #768
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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So? That was their choice. It doesn't give them the right to flout advertising rules.

It was a mistake to let Sky build such a massive dominance in the sports market. But the broadcasting rules allowed them to do that. Well, those same rules should force them to accept all advertising on those channels.

Sky shouldn't be allowed to win this, but it worries me that they probably will.
Its an example of them abusing the monolopy that they have. They simply crush everything that attempts to get in their way by any means they possible can.
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Old 08-04-2013, 17:21   #769
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by passingbat View Post

Sky shouldn't be allowed to win this, but it worries me that they probably will.
And if they do win this then BT Sports will follow ESPN and Setanta in exiting the sports rights market.
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Old 08-04-2013, 17:33   #770
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Re: ESPN, BT, Euro, Premier and Sky Sports news

So what is the exact rules, anyone got a link?
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Old 08-04-2013, 17:44   #771
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by paultrademark View Post
So what is the exact rules, anyone got a link?
http://stakeholders.ofcom.org.uk/bro...iscrimination/

As I read it, it's entirely up to Ofcom to decide what is "undue discrimination"
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Old 08-04-2013, 17:48   #772
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Ok so until then, people can't really complain they are breaking any 'rules' then.

No doubt Ofcom will be their usual efficient selves
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Old 08-04-2013, 17:49   #773
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by paultrademark View Post
Ok so until then, people can't really complain they are breaking any 'rules' then.

No doubt Ofcom will be their usual efficient selves
People will complain...sky bashing is a popular sport for some
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Old 08-04-2013, 18:00   #774
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by colin25 View Post
People will complain...sky bashing is a popular sport for some
Am certainly no fan of Sky or Murdoch, but them saying they don't want to run BT Sports adverts on their own Sky Sports channels seems perfectly reasonable to me. They have said they can run them on their other 100+ channels.

As I said, why would you allow your competitors to advertise on your own competing market channels?
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Old 08-04-2013, 18:18   #775
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by colin25 View Post
People will complain...sky bashing is a popular sport for some
Not for me as l am the voice of debate and independence and will criticise Sky And Virgin in equal measure if l think they deserve it.
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Old 08-04-2013, 18:26   #776
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by paultrademark View Post
Am certainly no fan of Sky or Murdoch, but them saying they don't want to run BT Sports adverts on their own Sky Sports channels seems perfectly reasonable to me. They have said they can run them on their other 100+ channels.

As I said, why would you allow your competitors to advertise on your own competing market channels?
Here is the real issue though, they did carry adverts for ESPN but because BT want to sell direct to customers, Sky are refusing to allow their adverts. That is simply them abusing their position and not allowing fair competition


ESPN, which currently holds the rights to some Premier League matches, does run football ads across Sky Sports, but does have a reciprocal carriage deal to air Sky channels. BT does not currently have a deal to air its sports content to Sky customers.
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Old 08-04-2013, 18:39   #777
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by denphone View Post
Not for me as l am the voice of debate and independence and will criticise Sky And Virgin in equal measure if l think they deserve it.
Just criticise Sky more...fairness is subjective
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Old 08-04-2013, 18:40   #778
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Yes they had a reciprocal deal that they agreed with ESPN. But that's not to say they have to automatically carry BT's adverts on their channels.
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Old 08-04-2013, 18:53   #779
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Just criticise Sky more...fairness is subjective
Sitting on the fence has never been my style.
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Old 08-04-2013, 20:30   #780
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Re: ESPN, BT, Euro, Premier and Sky Sports news

I think SKY will get away with this.

All SKY need to do is prove it would be to the detriment of their own product / business to allow a rivals adverts on their channels, especially channels that the rival is actually looking to poach subscribers from with their own new service. It's the key reason BT will want their adverts run on SKY Sports.

Did SKY allow adverts for Setanta Sports on the SKY Sports channels?
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