Youview STBs to report viewing habits
24-07-2012, 13:17
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#1
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Inactive
Join Date: Feb 2010
Location: Berks
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Youview STBs to report viewing habits
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24-07-2012, 13:26
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#2
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Virgin Media Staff
Join Date: Nov 2006
Location: Manchester
Services: 360 x2, Maxit TV, Sky Sports and Sky Cinema. Gig1
Posts: 17,929
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Re: Youview STBs to report viewing habits
Do hate paranoid articles like that. How will the data be used, well lets have a look:
http://www.youview.com/privacy/product/
Hardly difficult to find
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I work for Virgin Media but all views are my own.
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01-08-2012, 13:11
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#3
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Inactive
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Re: Youview STBs to report viewing habits
The FAQ doesn't actually say how the data will be used though. As far as I can see the FAQ makes no mention of practical applications of the data collected whatsoever, e.g. Youview has a partition in the PVR HDD for push content. Will the data be used for push content? Will this be towards individuals? Or targeted at groups? Or just the same for everyone?
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01-08-2012, 13:38
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#4
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Virgin Media Staff
Join Date: Nov 2006
Location: Manchester
Services: 360 x2, Maxit TV, Sky Sports and Sky Cinema. Gig1
Posts: 17,929
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Re: Youview STBs to report viewing habits
Quote:
Originally Posted by LexDiamond
The FAQ doesn't actually say how the data will be used though.
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Yes it does:
Quote:
We and our content providers will use your postcode for reporting and/or analysis purposes and/or to provide Content-related services which may include additional and improved localisation services (such as local radio), beyond what can be provided through simply using your approximate geographic location. We and our content providers may also use your postcode to provide locally relevant advertising to you on your YouView device
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and for Usage data:
Quote:
YouView will use this data...to power services such as ‘Most Popular’ and ‘Recommendations’, for market analytics purposes, to provide anonymous and/or aggregated reports to content providers and/or other third parties and to optimise user journeys and more generally to improve the YouView Service.
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01-08-2012, 13:52
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#5
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Re: Youview STBs to report viewing habits
To me that reads as a generalisation of what they may do with the data.
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01-08-2012, 14:46
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#6
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Virgin Media Staff
Join Date: Nov 2006
Location: Manchester
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Re: Youview STBs to report viewing habits
Quote:
Originally Posted by LexDiamond
To me that reads as a generalisation of what they may do with the data.
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So what would you want them to say?
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I work for Virgin Media but all views are my own.
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01-08-2012, 14:58
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#7
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Inactive
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Location: Berks
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Re: Youview STBs to report viewing habits
They wouldn't say because they probably aren't sure themselves yet how they would use the data until the platform is up and running and has a decent userbase.
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01-08-2012, 19:28
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#8
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Permanently Banned
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Re: Youview STBs to report viewing habits
I believe that Tivo does the same sort of thing.
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