Virgin Media to join Sky's Adsmart targeted advertising network
17-04-2017, 22:41
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#1
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cf.mega poster
Join Date: Dec 2013
Posts: 14,231
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Virgin Media to join Sky's Adsmart targeted advertising network
Quote:
Sky and Virgin Media are close to a landmark deal to join forces in the advertising market, in a move meant to challenge local media and tempt spending away from Google and Facebook.
The pay-TV and broadband rivals are in advanced discussions over a partnership that will effectively mean Virgin Media will join Sky’s Adsmart targeted advertising network, industry sources revealed.
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Full article: http://www.telegraph.co.uk/business/...tising-tie-up/
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18-04-2017, 04:25
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#2
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Still alive and fighting
Join Date: Jun 2007
Location: In the land of beyond and beyond.
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Posts: 56,308
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Re: Virgin Media to join Sky's Adsmart targeted advertising network
No surprise when you look at it as the advertising landscape is changing very quickly and it needs someone to take on the big beasts of Google and Facebook..
__________________
“The only lesson you can learn from history is that it repeats itself”
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18-04-2017, 11:16
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#3
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FORMER Virgin Media Staff
Join Date: Dec 2010
Location: Warrington
Posts: 4,737
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Re: Virgin Media to join Sky's Adsmart targeted advertising network
I don't like the idea of my ISP tracking my usage for any reason, let alone advertising.
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18-04-2017, 11:51
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#4
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cf.mega poster
Join Date: Mar 2010
Posts: 12,313
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Re: Virgin Media to join Sky's Adsmart targeted advertising network
Quote:
Originally Posted by Kushan
I don't like the idea of my ISP tracking my usage for any reason, let alone advertising.
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But probably happily have a FB , Twitter account
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18-04-2017, 12:02
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#5
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FORMER Virgin Media Staff
Join Date: Dec 2010
Location: Warrington
Posts: 4,737
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Re: Virgin Media to join Sky's Adsmart targeted advertising network
Quote:
Originally Posted by muppetman11
But probably happily have a FB , Twitter account
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I can have the account, doesn't mean I let them track me.
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18-04-2017, 18:13
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#6
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Sad Doig Fan!
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Re: Virgin Media to join Sky's Adsmart targeted advertising network
More reason to cut the cord and use a VPN???
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18-04-2017, 18:53
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#7
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cf.mega poster
Join Date: Jan 2008
Posts: 10,052
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Re: Virgin Media to join Sky's Adsmart targeted advertising network
Quote:
Originally Posted by 1andrew1
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An interesting development...
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19-04-2017, 10:56
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#8
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FORMER Virgin Media Staff
Join Date: Dec 2010
Location: Warrington
Posts: 4,737
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Re: Virgin Media to join Sky's Adsmart targeted advertising network
Quote:
Originally Posted by pip08456
More reason to cut the cord and use a VPN???
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As if there wasn't reason enough, sadly.
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20-04-2017, 02:27
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#9
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cf.addict
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Re: Virgin Media to join Sky's Adsmart targeted advertising network
Quote:
Originally Posted by Kushan
As if there wasn't reason enough, sadly.
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No need to be so paranoid, yet!
Adsmart is primarily based on TV viewing habits.
There are several online articles about how it works.
Last edited by bubblegun; 20-04-2017 at 02:31.
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