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The future for linear TV channels
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Old 15-06-2016, 11:35   #976
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Re: The future for linear TV channels

Yes l saw that yesterday MM and what are your thoughts on it?.
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Old 15-06-2016, 17:21   #977
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Re: The future for linear TV channels

Re the telegraph article, its just the BBC trying to remain top dog.

There has been laws stipulating that the terrestrial broadcasters should have prominent positions in the EPG, and the BBC are just trying to maintain this status quo in the on demand/boxsets/internet tv world.

My response to the BBC is that if they want prominent positions on home screens such as SkyQ, then perhaps they should start making some decent dramas like Game of Thrones.

It will not be a particular broadcaster that has prominent positions on home screens, but popular programming.
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Old 15-06-2016, 17:52   #978
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Re: The future for linear TV channels

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Originally Posted by Horizon View Post
Re the telegraph article, its just the BBC trying to remain top dog.

There has been laws stipulating that the terrestrial broadcasters should have prominent positions in the EPG, and the BBC are just trying to maintain this status quo in the on demand/boxsets/internet tv world.

My response to the BBC is that if they want prominent positions on home screens such as SkyQ, then perhaps they should start making some decent dramas like Game of Thrones.

It will not be a particular broadcaster that has prominent positions on home screens, but popular programming.


Totally agree with that, well said.
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Old 15-06-2016, 18:43   #979
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Re: The future for linear TV channels

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perhaps they should start making some decent dramas like Game of Thrones.
I guess the BBC wish they had the budget to be able to make shows like GOT

The BBC do make well regarded dramas (US Netflix related forums testify to that) and contrasting them with what is perceived as the best big budget drama is hardly fair.

I think giving the BBC prominence on the terrestrial EPG is fair enough (along with c4, c5 and ITV). But I don't think that gives them the right to prominence on the app screen. After all, who in Britain doesn't know about iplayer? Surely it doesn't need prominence.
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Old 02-07-2016, 14:06   #980
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Re: The future for linear TV channels

A recent report from Moody's Investors Service suggests that on demand services may force pay TV and television networks to end their linear distribution model.

This of course has been debated on this thread from the start and although there are varying opinions, it is very interesting to see the way this is all going.

Linear TV is in its heyday at the moment. I think we need to make the most of it.

http://advanced-television.com/2016/...ues-to-vex-tv/

OTT services and digital ad platforms such as Netflix, Amazon Prime, Hulu, Facebook, Apple, YouTube and Sling TV are breaking down the long-standing practice of contractual aggregating and bundling content for distribution through closed-system set-top boxes. This shift from traditionally-scheduled, linear TV to time-shifted, digital, mobile and SVoD streaming platforms reflects dramatically changing habits for consumers, Moody’s says in its report.

According to the report, to compete with OTTs and rapidly growing digital ad platforms for subscribers and advertising revenue, the pay-TV and television networks must end their linear distribution model, offer all programming on-demand with full stacking rights, implement robust search and recommendation interfaces, and implement real-time targeted ad placement focused on the viewer instead of the program.
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Old 02-07-2016, 14:13   #981
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Re: The future for linear TV channels

Oh dear we ain't going down this road again l hope.
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Old 02-07-2016, 14:17   #982
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Re: The future for linear TV channels

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Oh dear we ain't going down this road again l hope.
It's unavoidable, Den. Whether we like it or not, change is not that far away. Public demand will see to that.
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Old 02-07-2016, 14:37   #983
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Re: The future for linear TV channels

You sound like Darth Sidious my old boy.

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Old 02-07-2016, 17:25   #984
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Re: The future for linear TV channels

The press release about that Moody's report is here:

https://www.moodys.com/research/Mood...0629_PR_351468
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Old 11-09-2016, 14:14   #985
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Re: The future for linear TV channels

Interesting takes here on the survival of broadcast TV channels, which should please Chris!

Ultimately, of course the eventual outcome will depend on viewer behaviour.

http://www.csimagazine.com/csi/Broad...s-demandit.php

Broadcast will not die - audiences demand it

What’s more likely, according to an IBC panel convened to discuss what audiences want, is that the technology to broadcast content, if not the linear schedule itself, will be mixed into a hybrid with streaming on-demand.

“I don’t think the business model of creating quality content and marketing content to consumer will change,” said Ericsson's Gordon Castle, Head of Strategy Area Mediacom. “Over 80 per cent of people want packaged content and services from the same provider so there’s really high support for the traditional model. However, the technology itself is declining. We already know that in certain, rural parts of the world a mobile network can compete with fibre and meet the performance of even a fixed connection. For highly popular short/mid-tail content, broadcast technology continues to make the most sense as it’s very cost effective. For VOD and niche linear long-tail TV content, service providers can use broadband unicast to improve efficiency.”

James Alexander, Strategy & Proposition Director - NowTV said the concept of mass TV distribution will linger for some time. “A lot of our communications are associated with a time slot to push people to watch at a certain time of day but we having discussions around just saying the day it is available and giving people the choice of when to watch.”

“People been saying TV will die for a decade or more,” said David Bunker, Head of Projects, BBC Audiences. “People don’t necessarily care if something is only scheduled live but they do care if the content is in the moment and they are able to participate in it.”

Only Niko Waesche, Global Industry Head, Media and Entertainment from GfK differed. “In advanced countries with broadband, broadcast will be gone by 2030. Why would you need it, albeit you would need 100% broadband for regulatory purposes? More likely you will have content that is broadcast and mixed in the STB with ads that are stored locally.

The panellists also challenged the idea that linear TV is doomed.

“Our data says that this is not so,” Waesche said. “Sometimes people want to share the experience. There is a certain need for certain parts of the programme that everyone want to watch.

Fabian Birgfeld, Founder and Director - W12 Studios, said that the concept of a channel curated by time is a strong one. “It’s still by far the easiest way to consume content. People gravitate back to playlists and order. Traditionally that’s been done by broadcasters and that is probably doomed but other brands could be taste makers. It’s just a shift of control. Will social create the same experience as a channel - shows that are discovered because they have a buzz around them.

Alexander explained that Now TV has a linear, box sets and catch up “as a mini-Sky”. The key difference, he said is that “in our UI we favour on-demand where we don’t need advertising which customers like and we bury the live. You turn on the EPG and customers will have to search for live but 25 per cent of our viewing is still live.”

Few thought Netflix was killing pay TV. “Netflix is complementary with Now TV,” said Alexander. “Half of our customers are also consuming Netflix. Netflix is just another channel in a different guise. It is payTV.”

Asked for their thoughts on what has changed in terms of audience behaviour over the last few years Birgfeld said he thought the industry had come from a place of control but the audience has shown us that they don’t want to be in control. “Everything is a click or swipe away. From a designer’s point of view what is most challenging is this incredible fragmentation of experience.”

Ericsson highlighted the growth of mobile viewing at 71% a year since 2012 and that companies like Facebook are seeing a rise in mobile advertising of 84% a year. “We’re now seeing applications where the mobile phone gets blended with the TV,” said Castle. “People are using mobile to find the content they want and casting gives them the ability to watch on the screen of their choice. Binge watching has changed consumer behaviour especially on SVOD. We report that 83% of people binge watch on their SVOD package a week.”

The BBC’s Bunker has been in media research for 30 years back when there were just four channels. He suggested that in the last five years VOD moving to the TV set was a big deal. “We’re finding not just young people binging but older people realising you can do this now. The bigger thing is people’s expectations around content - the mindset of people has changed. to one of expectation of TV everywhere anywhere.”

GfK’s Waesche said change itself was a bit of a myth. “Time spent with TV has not decreased, in fact in many countries it has risen. In developing countries there’s a boom in TV watching driven by new infrastructure. 80 per cent of activity on a normal set activity in west european markets is still on TV but 20% is on OTT catch up and other services. You can see that within the TV box thing are happening but European TV broadcasters are as profitable as ever and revenues are rising - so what’s all the fuss about?”

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Old 11-09-2016, 14:48   #986
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Re: The future for linear TV channels

Well he did tell you his thoughts about linear TV until he was blue in the face OB but alas its taken a while for you to realise that linear TV will be here a long time after we have all gone the way of the dodo.
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Old 11-09-2016, 17:25   #987
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Re: The future for linear TV channels

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Well he did tell you his thoughts about linear TV until he was blue in the face OB but alas its taken a while for you to realise that linear TV will be here a long time after we have all gone the way of the dodo.
As I said,Den, that is entirely down to viewer behaviour over the coming years when on demand viewing will become second nature to a growing proportion of the population.
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Old 26-09-2016, 18:06   #988
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Re: The future for linear TV channels

Interesting to see from this article that the latest figures show live viewing in the US declining less slowly overall during the second quarter, although there is a clear difference in the viewing habits of younger people.

http://advanced-television.com/2016/...osses-slowing/


Nielsen: Live viewing losses slowing



The amount of time spent watching live TV dropped in the second quarter but the erosion is slowing, says Nielsen. According to its Q2 Total Audience Report, consumption habits in the US continue to change but live viewing remains dominant and changes appear to be moderating except when it comes to mobile viewing, which is still expanding.

“People spent 4 hours and 9 minutes per day on live TV, down 2 minutes from 4:11 in the second quarter of 2015,” Nielsen said. Live viewing dropped 8 minutes per day from 2014 to 2015.


The number of homes with subscription video on demand continued to rise, hitting 53 per cent in the second quarter, up from 45 per cent a year ago. Time shifted viewing on DVRs was up one minute to 39 minutes per day. Internet use was up on PCs, to 57 minutes from 43 seconds, and the most noticeable increase came in the amount of time using apps.

In homes with SVoD subs, fewer channels are viewed. Among all adults, the number of channels viewed per month in SVoD homes was 18.6, compared to 19.8. Fewer channels were viewed by younger viewers, and even fewer of those viewers had access to SVoD. For example, viewers in the 18-to-34 year-old millennial group watched 14.9 channels on average. With SVoD in the home, the number of channels dropped to 14.3.

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Old 28-09-2016, 21:22   #989
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Netherlands: HBO Go goes

Interesting to see that HBO Go and its sister linear channels are closing in the Netherlands. All the content is becoming cable exclusive and moving across to Ziggo.
http://www.broadbandtvnews.com/2016/...ts-programmes/
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Old 05-10-2016, 17:33   #990
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Re: The future for linear TV channels

Sport on demand may be closer than we thought.

http://www.digitaltveurope.net/60964...x-into-sports/

Disney deal ‘could propel Netflix into sports’

Selling up to The Walt Disney Company could give subscription on-demand service Netflix a route into the lucrative sports content game, according to a research house.

Disney has plans to monetise its ESPN cable channel as an SVOD service, and buying Netflix could supersize its ambitions, Simon Murray, principal analyst at Digital TV Research told DTVE‘s sister title, TBI.

“Streaming live sports is going to be huge in the next few years,” he said. “Netflix has said in the past that it isn’t interested in sports, but, of course, Disney owns ESPN. Imagine a Netflix platform that carried live sports – that would be pretty impressive.”

Netflix’s share price shot up yesterday upon rumours Disney was giving serious thought to an acquisition of the market-leading SVOD service, which operates in 188 territories.

Another analyst, Ampere Analysis research director Richard Broughton, said an acquisition would “substantially” improve Disney’s bargaining position in film and TV content negotiations thanks to Netflix’s global reach.

Digital TV Research’s Murray said that HBO’s success launching SVOD service HBO Now without compromising its carriage deals was a positive sign. “HBO offering an OTT platform in the US has already shown that the risk of cannibalisation is quite small,” he added. “Maybe Disney’s deals with pay TV operators – especially in the US – wouldn’t be harmed that much.”

For Netflix, the upside would come from scale, Ampere’s Broughton added. “Netflix would gain access to Disney production assets, which could help shave costs – particularly for originals,” he said. “That’s important for a low margin business like Netflix.”

Furthermore, a merged business would “acts as a hedge against further broadcast TV declines”, said Broughton. “Disney’s single largest business line is media networks, which is facing intense pressure from cord-cutting partly caused by Netflix,” he added. “If the trend does continue, owning the prime culprit is a safe strategy.”

However, analysts have warned there were a number of potential obstacles. These include rights issues and pay TV movie exclusivity, as many Disney films are part of long-term rights agreements, and the debt load Netflix would place on the Mouse House.

“I am not at all convinced Netflix would be a good fit for Disney,” said Tony Gunnarsson, senior analyst of TV practice at Informa-owned research house Ovum.

“Disney has always strictly stayed clear of anything that might be seen as shocking, controversial and/or overly adult – for fears of upsetting American cultural sensibilities.

“On the basis of Netflix’s original programming alone, which from Orange is the New Black to Chelsea and beyond is intentionally all those things, I don’t think there is any realistic chance of this ever happening.”

“Despite its focus on originals, Netflix is still reliant on acquired content,” said Broughton. “The reaction from other content owners in terms of willingness to sell to a rival’s platform could mean a Disney-owned Netflix faces steeper content acquisition costs and potentially new rivals set up by other content owners.”

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