The press party for the EU Movie store.

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Originally Posted by RealDiamond

Lovefilm.com Dont do HD download rentals they do SD streaming rentals for the same prices as PSN SD Download rental.
Dont forget PSP user this is their service not just PS3..
BD rentals actualy stop Films going to download rental untill after the BD rental has had a chance. Rental firms Pay A fixed price per Rental license then, they try to get a return on that. If Digital HD download launched a Month after the cinema. BD rentals Would not make a good enough return.

I was not actually taking about DD rentals. I was talking about having access to lovefilm for a month which was just an example for around the amount of one rental in DD. I'm now talking about DD as a whole. I just dont see the appeal yet at the current prices.