[rhyds]

S4C's always been a bit poor at aiming its HD services on to the right platforms.

For example, in 2010 they had their HD service on freeview only. The problem was that S4C's main audience is in rural North, Mid and West Wales, where freeview (let alone HD) was near enough impossible to receive at the time, so many were using satellite instead. It didn't last that long.

Now however freeview HD is more widespread and covers all areas where freeview is available, but S4C aren't on it yet. It would have made much more sense to reverse the plan and roll out on satellite first, and then freeview.