Actually if he wishes to try that its his choice. never said he couldn't.
What was being discussed is the overall attitude, from my point of view anyway, of signing up knowing the price of the services, having it installed and THEN trying to negotiate
Sky are actually very tough on people doing that these days. Basically say, unless you add a service, go away.
Negotiation is just that, give and take. Virgin Customer Relations will
give you a better price if you
take more services
They are trying to stop the 'I was on this deal that I knew was for 12 months, now it has stopped and I want it again without doing anything in return'.