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Old 19-03-2008, 20:18   #1474
AlexanderHanff
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by lucevans View Post
Chris - It's mentioned on page 2 of the E&Y Privacy Report, in Section II of the Management's Control Description, which can be found at http://www.phorm.com/user_privacy/EY_Phorm_Exam.pdf

(I tried to copy the relevant section into this post, but it seem that either Phorm or E&Y is not keen on people being able to quote that report - it's a protected pdf that defies cut and paste!)
Protected my ass Just don't use an Adobe PDF viewer (the default PDF document viewer in Ubuntu works fine):

"II. Phorm has established industry-leading standards regarding storage, retention and deletion of data.
Storage, retention and use of consumer data are currently key concerns in the online advertising industry. Phorm’s
systems collect browsing information such as URLs visited, search terms entered, OS version, relevant keywords of a
particular page and randomly-generated unique IDs. Importantly, however:
§ This specific data cannot be accessed by our ISP partners.
§ Even this non-personally-identifiable information is automatically purged from the production system immediately.
(Research and debug logs may be kept on a separate system for a maximum of 14 days).
§ Once the system purges this data, it is not possible for us to release it, either accidentally or deliberately."

Alexander Hanff
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