Thread: VOD The future for linear TV channels
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Old 09-07-2015, 14:56   #387
OLD BOY
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Re: The future for linear TV channels
Quote:
Originally Posted by Stuart View Post
You are comparing apples and oranges. The fact that Netflix has nearly 5m subscribers in the UK does NOT mean that they all watch Netflix regularly, if at all. The figures published for Sky Atlantic are an educated estimate of how many people have watched the channel in a given period. if you are going to bring number of subscribers into it, perhaps you ought to remember that every Sky subscriber has access to Sky Atlantic and there are over 10 million Sky subscribers (http://www.theguardian.com/media/201...oadband-now-tv) and that figure may or may not include subscribers that access Sky via cable.

The only way we could make a fair comparison is for Netflix to publish actual viewing figures, but I don't think that will come until Netflix start carrying adverts (and even with the subscription, I believe it's a case of when, not if) and the advertisers demand actual viewing figures.
The thing is, all subscribers who can access Sky Atlantic have choices of many other channels as well. Quite a few of those subscribers may never, or perhaps only occasionally, view programmes on Sky Atlantic.

However, people wouldn't subscribe to Netflix if they weren't going to view anything on it, would they?
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