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Originally Posted by OLD BOY
I suppose that depends whether VM were contractually bound to consult Universal to change the package on which the channel was available on the VM platform. VM might just have done this unilaterally.
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I believe that ITV have plans to convert ITV2, 3 and 4 into subscription channels eventually. It may be something to do with that.
Having said this, I can't see why they had to remove the '1' from their main channel. Seems fairly pointless to me. God knows what the cost of changing the logos was!
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Bit of a waste. Then again, I've never liked ITV's offerings - they've always been the worst of the terrestrial bunch.