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Old 16-07-2017, 22:12   #7212
muppetman11
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Join Date: Mar 2010
Posts: 12,313
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Quote:
Originally Posted by Chad View Post
Twitter moves to land rights to US PGA Championship

https://www.ft.com/content/05e69a2c-...b7eaa?mhq5j=e2
I found these parts particularly interesting
Quote:
Other people familiar with the process said a British “free-to-air” broadcaster was also in talks for television rights to next month’s tournament at Quail Hollow Club in North Carolina.
Quote:
Together, the TV and digital deals for the US PGA tournament are expected to recoup up to $10m, similar to what Sky had paid for past tournaments.
Certainly makes sense if true , appeals to the younger generation and available free on TV a win win really and recouping the same money.
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