Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 20-07-2017, 08:48   #7240
OLD BOY
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by denphone View Post
Why? as the same companies are likely to be involved despite your pie in the sky hopes that it will be big changes ahead..

---------- Post added at 05:52 ---------- Previous post was at 05:51 ----------



You have got it in one Dave.
As Chad said, the dynamics are changing. Not only are more matches up for grabs, but other players with bigger pockets are circling around sports rights. Higher prices are not inevitable - there are other options available, such as lower prices to bring in bigger audiences, charging other platforms the right to show specific matches at an affordable price, offering lower price subscriptions to bolster other purchases (Amazon is a good example of how this could work), etc.

Yes, if you look at the emerging scenario with tunnel vision, all you will see is increasing prices, because that is what we are used to with Sky. But there are other approaches, as I am sure will be revealed.

Don't underestimate these new global players, who will eventually pose a very serious challenge to Sky on sports and film rights. I am certain that Sky is already working on a revised model for their TV business.
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