New rates here.
FAQ Here.
The rationale behind it is interesting.
Quote:
Why are you putting the prices up?
The use of the internet has changed dramatically in recent years, and in order for us to continue to give you the level of service that you’d expect from us we need to continue to invest in our network to keep up with demand.
Since launching Home Broadband and Home Phone we have maintained the same price levels across our packages whilst offering market leading products with unlimited or very generous download levels; however we cannot continue to maintain this service level at the same price in the current climate. Whilst the prices are increasing, we still remain competitive against other Internet Service Providers. We’re always striving to give you a great customer experience.
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It's interesting in that they've taken the opposite approach to Virgin Media. Virgin Media have raised speeds, lowered prices, started application shaping and kicking off people who use the service too much during peak periods while still insisting that they sell an unlimited service, O2 have decided to raise their prices to cope with the higher usage.
Respect to them for their sincerity on this score, I suspect Virgin's method is the better one from the PR angle though
