Quote:
Originally Posted by 1andrew1
Pay TV can ask for exclusitivity but they won't get it. Cricket is losing out in popularity and this is driving the need for some FTA coverage.
“We have no ambition to be the richest, most irrelevant sport in this country,” said Mr Harrison, adding: “Have we been having conversations with free-to-air ? Absolutely . . . Am I convinced they will be at the table? Yes.”
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Would be nice if we get some fta cricket again, but I think the ecb would be better off chucking the ashes rights fta. I think the country will be much more interested in that rather than the t20, but there again I am much more of a purist when it comes to cricket. I also think they will make more than enough in ad revenues if they stick the ashes fta.
I know it'll never happen that way, but boy would it be nice.