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Re: ESPN, BT, Euro, Premier and Sky Sports news
BT fires opening shot at Sky in new Champions League rights battle.
https://www.theguardian.com/business...hts-sky-sports
Quote:
To date Sky and BT have attempted to play down expectations of a bidding war, despite Uefa predicting the next three-year UK deal could go for as much as 30% more at about £1.2bn.
However, John Petter, chief executive of BT Consumer, who led the last bid, has admitted that BT has to hold on to the rights to continue to drive its pay-TV business.
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“The only lesson you can learn from history is that it repeats itself”
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