[Halcyon]

Alan, if we all had the same standard and high class flying then you would only be reaching a very small target audience, espeically in these recession times.

It makes business sense to appeal to the majority of the market.
Not everyone wants a 3 course meal on a one hour flight.
You will also find that the big airlines such as Air France only give you a sandwhich on a short haul flight.
As long as it is regulated as all airlines are in the Uk, same security and safety procedures are followed then as long as you get from A to B that is what matters.

When you get on a bus or a taxi in town you dont want your seat to be leather padded, champagne on tap, and complimentary travel bag do you.
It is simply a means from one place to another and everyone is entitled to travel in economy or if you want to spruce up and spend mega money on a sleeper Cabin with Champagne. It doesnt make the airline any worse than another just because they offer different comfort.