Thread: General ITV threaten to blackout on Virgin
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Old 17-11-2017, 14:33   #130
OLD BOY
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Re: ITV threaten to blackout on Virgin
Quote:
Originally Posted by jj20x View Post
It's not quite that simple. At the moment there is a "must carry" obligation for PSB services so, in theory, VM has to carry ITV. Things start to get difficult if ITV cut the direct feed, As a PSB, ITV has a "must offer" obligation.

This is what happens when legislation is introduced without considering the implications..
So Virgin simply get the feed from elsewhere and ITV can refer VM to Ofcom. Now that will be interesting!
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