Cable Forum - View Single Post - General ITV threaten to blackout on Virgin

RichardCoulter · 17-11-2017, 00:09

Technical details posted in the 'Coming Soon' thread suggest to me that it may be STV that VM would use as the single signal to pump throughout their network.

This tactic would keep ITV programmes for VM viewers without paying any retransmission fees and lose them even more advertising revenue.

At the same time the advertising rates for the only independent ITV franchise left would probably increase due to their advertising being shown nationally on the VM network.

17-11-2017, 00:09	#127
RichardCoulter cf.mega poster Join Date: Jan 2008 Posts: 10,058	Re: ITV threaten to blackout on Virgin Technical details posted in the 'Coming Soon' thread suggest to me that it may be STV that VM would use as the single signal to pump throughout their network. This tactic would keep ITV programmes for VM viewers without paying any retransmission fees and lose them even more advertising revenue. At the same time the advertising rates for the only independent ITV franchise left would probably increase due to their advertising being shown nationally on the VM network.