Thread: VOD Netflix/Streaming Services
View Single Post
Old 01-09-2015, 19:06   #1939
OLD BOY
Rise above the players
 
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 boxes with 360 software, Now, ITVX, Amazon, Netflix, Lionsgate+, Apple+, Disney+, Paramount +,
Posts: 14,589
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
Re: Netflix/Streaming Services
Quote:
Originally Posted by muppetman11 View Post
Both BT and Sky are not and never will be purely reliant on advertising revenue , these channels are funded to boost customer numbers and help retain existing customers. Look at Sky's financials and you will see revenue from subscriptions dwarfs advertising money. It's the likes of ITV etc who have to worry about viewing figures.
Yes, but BT are savvy enough to know that the part of the population who are VM viewers currently are most likely to be attracted to the BT offer in the first two or three months. Those that haven't made the leap by then are less likely to make the leap later on without another big selling attraction.

At that point, they have pretty well a guaranteed income from VM who I'm sure are planning a wholesale deal to take effect further down the road.

I would be surprised if this was not the BT plan, given their relatively small subscriber base. They did it with BT Sport and they will probably do it with AMC. If this was Sky we were talking about, things would be different!
OLD BOY is offline