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Old 10-02-2011, 17:46   #155
richard1960
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Location: Essex
Services: vm broadband tvxl TiVo, v+ sky sports and phone.
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Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"

Quote:
Originally Posted by Ignitionnet View Post
Nothing stopping VM from bidding on the content, they chose not to.

Sky have offered to sell content via VM's platform, VM refused.
Sky sent a team down to try and sell the channel to VM but VM decided not to go further according to sky,which to me is a sensible policy why pay shed loads for a channel sky may have overvalued and in a few months later if it bombs out sky may offer a cut price deal for.

We all know sky have shed loads of money to bid for content VM on the other hand are in debt, work it out for yourself why VM did not enter a bidding war for the content rightly so in my view. Sooner or later sky atlantic will be offered to VM at more reasonable rates,if only so sky can charge more for the adverts with a bigger potential audience just a question of when.

In the meantime for people who want to see the content there are other ways.