Quote:
Originally Posted by muppetman11
Sky isn't reliant on advertising like the FTA broadcasters in fact advertising only represented around £440 million in revenue in 2013 when compared to near £6 billion in subscription revenue as Chads post points out Atlantic is equally used for retaining customers also.
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Yes but as I pointed out, Atlantic hasn't got a massive hype anymore, most of the recent subscriptions will be for people wanting BT Sport. Let's be honest if you really wanted Atlantic you would have gone by now.
I'm sure the extra £18 million (based on my calculations) plus the addition ad revenue they can draw in through higher reach is worth it, there are no additional costs involved by adding to virgin as virgin take the sat stream and do all the work for them, basically it's a free £18 million.