Quote:
Originally Posted by ocav
But the people who really want Atlantic would have moved by now, the latest new Sky subs are people who are moving for BT, now Sky are going to have to be reliant on advertising revenue, but even the biggest show around at the moment (Game of Thrones) has struggled to pull in over a million every week despite the fact the channel is available to 10 million people.
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Sky isn't reliant on advertising like the FTA broadcasters in fact advertising only represented around £440 million in revenue in 2013 when compared to near £6 billion in subscription revenue as Chads post points out Atlantic is equally used for retaining customers also.