Thread: VOD The future for linear TV channels
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Old 15-04-2015, 13:16   #197
OLD BOY
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Re: The future for linear TV channels
There appears to be a growing acceptance that linear channels have commenced their long downward path.

http://www.rethinkresearch.biz/artic...-habits-shift/

Survey shows linear TV’s hold is slipping as viewing habits shift

Extract

A constant trickle of survey results and reports is painting a clear, if unsurprising, picture of the slow demise of traditional linear viewing on televisions. Mobiles, tablets and OTT net tops are stealing market share from set tops and aerials, and the value placed in the exclusivity that content used to enjoy on TV is being eroded by OTT libraries, with the possible exception of Live Sports (see article on Sky this week).

Time-shifted viewing, in particular VoD catch-up, has also diminished the perceived value of prime-time content – so why rush home to watch the latest episode of something you can watch at any time after your chores are complete? Only live content can still command a premium, but for those paying for the privilege of watching (usually sports), there is an increasing consumer expectation that they can watch on any device and not just the TV at home.
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