I don't know about clever ...
... I just like tinkering, egged on by certain other posters on here, especially the ones with an interest in satellite dishes.
---------- Post added at 17:16 ---------- Previous post was at 17:12 ----------
Incidentally, Freesat's 2 million units amount to fewer than 400,000 SD boxes and more than 1.6 million HD boxes, PVRs and integrated TVs.
Its success seems to be driven partly by people cutting back spending on Sky subscriptions (Freesat claims that 47% of its sales this year have been to ex-Sky households), and partly by recognition that Freesat is a better platform for HD than Freeview. Someone needs to point this out to the idiots at ITV that still have their channels 2/3/4-HD locked behind Sky's subscription wall.