Quote:
Originally Posted by OLD BOY
I agree, passingbat, although I would be surprised if we don't get AMC after a brief exclusivity period. They will need a sufficient audience to get decent advertising revenue to offset their costs.
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Both BT and Sky are not and never will be purely reliant on advertising revenue , these channels are funded to boost customer numbers and help retain existing customers. Look at Sky's financials and you will see revenue from subscriptions dwarfs advertising money. It's the likes of ITV etc who have to worry about viewing figures.