Quote:
Originally Posted by OLD BOY
I was surprised to hear Eden described as a niche channel. I thought the nature programmes were popular, although I know these are not everybody's cup of tea.
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But it is a niche, it's the way broadcasters subdivide genres to isolate specific segments of the market. It works very well for quality content on pay-tv but not so well for FTA, which needs higher viewer numbers to be attractive to advertisers.
Documentaries as a whole attract around 13-15% of the overall audience. Further divide that into History, Science, Nature etc and the figures start to get fairly low. Then bear in mind that there are several broadcasters competing for the audience within each segment. Not really the mass appeal needed to thrive in the FTA market.