Re: Would you prefer to have Sky Atlantic instead of BT Sport in Full House/XL?
Quote:
Originally Posted by OLD BOY
I believe I read a while ago that in return for an agreement on a lower price charged to Virgin, who were not making money from the Premium channels, there was a commitment to have Virgin-specific commercials advertising the Sky premium channels.
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They also have a deal in place with Sky to use Sky's targeted ad service Sky Adsmart.
http://www.telegraph.co.uk/business/...ertising-deal/
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