Quote:
Originally Posted by RichardCoulter
Ahhh right, maybe this explains their apparant willinness to work more closely with VM eg starting to promote the Sky premium channels. They never used to as they didn't make anything from them, they were only there to aid channel parity with Sky.
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I believe I read a while ago that in return for an agreement on a lower price charged to Virgin, who were not making money from the Premium channels, there was a commitment to have Virgin-specific commercials advertising the Sky premium channels.