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Old 16-02-2016, 08:18   #588
Stephen
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Re: The future for linear TV channels

Quote:
Originally Posted by Horizon View Post
But the advertising funded model is dying, though.

OK, ITV is having a reprieve for now, but until recently it was losing vast amount of revenue through lost advertising.

The advertising model relies on a broadcaster bringing in huge audiences which then makes it worth well for that advertiser to spend a lot of dosh on a tv advert. This worked fine, when it was just ITV and then CH4, CH5, but nowadays it doesn't.

If the main channels keep broadcasting drivel like soaps and reality all the time, then they're shooting just themselves in the head. Hey Even Corrie doesn't garner the kind of audience share it once did even ten years ago.

I'm not aware its illegal for the BBC to become a subscription service, that just not in its charter, currently.... If the BBC were to go doen the adverts route too, they would run into the same problems as ITV,Ch4&5 are having.

Linear tv may not be dying, or may never die, but all the evidence is that younger people are not watching it, and its not just young folks either.
Tjays because there are so many channels now and people don't watch as it's broadcast as much. Recordings and catch up are to blame.

Also linear channels are starting to to shift formats.

BBC Three is now an online-only channel http://www.engadget.com/2016/02/16/b...e-online-only/ via Engadget Android
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