[punky]

Seems a good deal to me.

Virgin Media And Universal Pictures Launch Picturebox Movies-On-Demand Service

Deal Adds Hundreds of Films to Virgin Medias TV Platform

First UK Platform to Offer PictureBox Films in HD

London, UK, and Universal City, CA June 29, 2009 Virgin Media (NASDAQ: VMED) and Universal Pictures today announce the launch of PictureBox, the leading movies-on-demand TV subscription service, on Virgin Medias TV platform.

From July, the PictureBox service will be available to Virgin Medias 3.6 million TV subscribers for £5 per month and provide a broad selection of recent and library feature films. Subscribers will be able to view films whenever they like from a selection of 28 films at any given time, with seven new titles being added to the line-up each Friday. Most of the PictureBox films will be available in HD and many will not yet have been seen on free-to-air television in the UK.

Highlights of films that will be featured on PictureBox in the coming months include such hits as Hot Fuzz, The Bourne Ultimatum, Children of Men and The Holiday, as well as classic blockbusters such as Scarface, Total Recall, The Nutty Professor and E.T The Extra Terrestrial. PictureBox is wholly owned by Universal Pictures Ltd.