Quote:
Originally Posted by Anypermitedroute
Correct, although there is nothing stopping VM (barring financial clout) from doing this themselves
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To be honest, it doesn't need Virgin to stump up more money at all.
They could simply pass on any charges for channels they didn't want to put in a package directly to those customers that wanted them and were prepared to pay. At least that would give us the choice and avoid the need for multiple devices.
It would also enable Virgin to claim that they offered the biggest selection of content than any other UK provider. That fits exactly with John Malone's stated vision for Liberty Global.
I wonder what's stopping him from doing this now?