Quote:
Originally Posted by OLD BOY
ITV are already having to reduce their reliance on ads and develop alternative revenue streams (eg through increased production sales, product placement, etc).
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But they are still going to need advertising.
You either have Add funded, or Subscription funded. To think you can have a subscription free service without adverting is delusional IMHO.
Some US services, such as Hulu Plus and CBS All Access are subscription and also have adds.