[muppetman11]

It's more about how many extra sign up to Prime because of this news.

I'd imagine there is already quite a high percentage of its existing Prime customer base watch Premier League football and I'm not sure two lots of 10 games is that tempting a proposition.

In my opinion Amazon have gone for this because they've got if for a steal , let's be honest the reserve clearly wasn't met for these two remaining packs.