It doesn't specifically say that it won't be, but I think your conclusion is probably right. Still, when the Sky channels come up for renegotiation with Virgin in three years time.....
Oh, great, just seen this....
http://www.theguardian.com/media/201...ix-la-liga-mls
Sky sees it as a way of adding added value to existing customers to help stop them thinking about defecting to a rival, namely BT Sport but also operators such as Virgin Media and TalkTalk TV.