Thread: Virgin Media considering launching budget brand
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Old 19-12-2016, 12:38   #20
1andrew1
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Re: Virgin Media considering launching budget brand
Quote:
Originally Posted by vm_tech View Post
I'm not sure why a new brand would be needed, surely just a new tier would do it? I presume it would need to be a standalone BB offering as the V6 requires 100mb I believe
If it's a separate brand they can offer different service levels eg the way that Sky's Now TV offering is entirely online. You don't get VW selling its Bentley cars in its Skoda garages! Yet it owns all three brands which appeal to different markets and it offers different levels of support.
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