Re: The future for linear TV channels
To be accurate, 3.3 million is about a quarter of the BARB total, not a third. Also, seeing as iPlayer figures are not incorporated in BARB statistics, 3.3 million is, at best, a fifth of a potential total audience of around 15 million, assuming that all of the iPlayer requests were from new viewers, and not from people who wanted to watch again, having previously seen the episode on TV. BARB does not currently monitor its panel members' use of catch up services like iPlayer so we have no way of knowing for sure.
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