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Originally Posted by muppetman11
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Total BS put out by Richard Scudamore trying to talk up the price of his league's football rights!
Amazon picked up the ATP rights for around £10million?
About the same as 2 premier league games?
The English premier league rights have already gone beyond crazy money in the UK. No company with any sense would bid the kind of money that Sky paid last time!
How would amazon recoup more than £1.7Bn and make a profit in the UK?
They currently have roughly 8 million Prime subscribers in the UK, if they made no money on just that income then they would still only be at about 45% of that cost.
They are big spending but they're not stupid. Premier league rights for UK market is stupid money!
Sky should realistically be trying to pay less in the next deal.
Given BT's recent issues they cannot justify paying that kind of money they did previously, also they seem happy to be the second tier player for domestic rights, but who really knows?
I'm sure his job is probably on the line if the deal is a reduction in premier league income.