Thread: General ITV threaten to blackout on Virgin
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Old 08-11-2017, 14:19   #103
OLD BOY
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Re: ITV threaten to blackout on Virgin
Quote:
Originally Posted by RichardCoulter View Post
I meant the line feed as opposed to the satellite signal.

---------- Post added at 12:50 ---------- Previous post was at 12:13 ----------

Actually, this thing about VM showing one ITV region across the whole country is probably a tactic being threatened by them.

There is no technical reason why Virgin Media couldn't take FTA satellite feeds for all of the regions, the UK wide thing sounds like a clever threat to scare ITV into backing down.

Very few viewers would quit Virgin because they couldn't get their own region because most of the output is now exactly the same, however, ITV's advertising revenues would be seriously harmed.

It would also be a lot simpler for Virgin to only use one region should it go down this route.

The only thing that viewers might miss would be the local news; with many switching to the BBC.
I agree with this. I would not miss having my own region these days and I shouldn't think that too many people would be bothered about it either.

In my opinion, the BBC regional news programmes are better than ITV's anyway. If this is ITV's key bargaining chip, it's the least convincing negotiating ploy I've ever seen! ITV is overreaching itself, methinks.
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