Re: The future for linear TV channels
When watching recorded US shows the ad breaks tend to be around 5 mins, sometimes longer, occasionally on "dead of night" showings much shorter, some times no ad at all just fade out, programme screen, fade out, programme screen, fade out programme returns. That 5 mins may contain previews but that's just another sort of ad really.
So the programme can fit into 50 min slots and since the topic is loss of linear programming because everyone streams or watches the recording not working on a 60 min grid is fine.
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