Quote:
Online TV episodes create live TV viewers who would otherwise never have existed: More than half of consumers (52 per cent) say they’ve first discovered a show from an online source, and then went on to watch the same show from traditional, non-online sources
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Not surprising really and the reason why TV networks give Netflix previous seasons; to generate viewers for the currently airing season.
One US Cable network recently cited that as the reason for
not increasing the time window for allowing Netflix access to previous seasons when other TV Networks were pressing them to do so. I posted the link to that source recently, but can't remember which thread (probably the Netflix streaming thread).