Thread: VOD The future for linear TV channels
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Old 02-07-2016, 13:06   #980
OLD BOY
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Re: The future for linear TV channels
A recent report from Moody's Investors Service suggests that on demand services may force pay TV and television networks to end their linear distribution model.

This of course has been debated on this thread from the start and although there are varying opinions, it is very interesting to see the way this is all going.

Linear TV is in its heyday at the moment. I think we need to make the most of it.

http://advanced-television.com/2016/...ues-to-vex-tv/

OTT services and digital ad platforms such as Netflix, Amazon Prime, Hulu, Facebook, Apple, YouTube and Sling TV are breaking down the long-standing practice of contractual aggregating and bundling content for distribution through closed-system set-top boxes. This shift from traditionally-scheduled, linear TV to time-shifted, digital, mobile and SVoD streaming platforms reflects dramatically changing habits for consumers, Moody’s says in its report.

According to the report, to compete with OTTs and rapidly growing digital ad platforms for subscribers and advertising revenue, the pay-TV and television networks must end their linear distribution model, offer all programming on-demand with full stacking rights, implement robust search and recommendation interfaces, and implement real-time targeted ad placement focused on the viewer instead of the program.
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