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Old 09-05-2012, 19:56   #15
Julian
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Join Date: Jun 2003
Location: Kernow
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Re: Clinton Cards prepares for administration

As previously stated, Clinton have failed miserably in moving with the times.

The margin on greeting cards is phenomenal and Clinton, like Hallmark, had it away until places like Card Factory hit the scene.

We have a decent sized card area instore and until 2 years ago bought our cards almost exclusively through Hallmark wholesale. Margins of 50 - 60% were achieved on products retailing at prices up to £4.99.

When we saw sales dropping we stopped buying from Hallmark and started selling more of the cards like Card Factory sell at prices of less than £1.00.
Since most of these cards cost around 10p - 25p in the trade it was a no brainer really.
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