Thread: VOD Linear is old tech - on demand is the future
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Old 07-09-2017, 10:08   #93
OLD BOY
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Re: Linear is old tech - on demand is the future
Interesting article here about the viewing traits of US millenials, with under 35s now watching 55% of their TV through their own recordings/on demand/OTT. Tolerence to advertisements is declining.

They haven't caught up with me yet - 100% own recordings/on demand/OTT and no ads, but I guess even the youngsters have difficulty keeping up!

This tends to confirm my prediction that these new viewing choices will be the norm across the age ranges in the not too distant future, with all the implications this has for traditional broadcast channels.

http://advanced-television.com/2017/...-than-live-tv/
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