If Netflix were to strike deals with more studios for more content especially newer content you can bet your bottom dollar they would be no longer charging £5.99 that would significantly increase in my opinion. Exclusivity deals will never be outlawed be it right or wrong all companies have them , Sky have an exclusive deal with HBO , VM have one with TIVO , it happens in many different types of business , I can see your point but in reality can't see that happening anytime soon.
I take it this is the article your referring too
http://www.telegraph.co.uk/technolog...film-push.html