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Originally Posted by Media Boy

If EPL give Eurosport an pack it may get more viewers to watch live games on Sky Sports or BT Sport or even go to their local EPL Team more often. When I watch some EPL games on Match of the day I can see that it not an sell out.

But we know the cost of both Sky and BT will go up.

I fail to see how giving Eurosport a pack can lead to more viewers watching sky/bt/local team please elaborate