|
Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by Chad
Quick question.
When BT bought the ESPN channels, and took over the existing carriage deals, why did BT not change the name of ESPN to BT Sports 3? Was it a stipulation by ESPN that the name had to remain?
|
My understanding was that the Premier League rights were entering a new cycle so nobody owned them until BT bought them, but that BT acquired ESPN's other rights by buying the ESPN channel, so I think it might be the case that keeping the ESPN channel meant the existing rights deal for, say, the FA Cup could stay in place. It was also always my understanding that BT intended to phase out the ESPN brand over time. The next FA Cup rights, for example, were bought by BT, not ESPN.
__________________
Who gives a @*#$ about an Oxford comma?
|