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Direct Marketing Director
Virgin Media
September 2006 – September 2012 (6 years 1 month)London, United Kingdom
Marketing Director - Direct and Customer. Managing a team of 50 people and a marketing budget in excess of £100m. Specialising in bringing together data and creativity to deliver market changing campaigns

- Led re-brand of NTL / Telewest to Virgin Media for 8m existing customers
- Built market leading x-sell, up-sell and ARPU growth programme
- Increased acquisition calls and orders by 40% between 2009 and 2011

Owning one of the largest Direct and Customer marketing programmes in the UK, responsible for all acquisition Direct Response marketing across TV, Outdoor, Press, Inserts, DM and Door Drops as well as all Online Search, Display and Affiliate activities. Responsible for all existing customer communications, X-sell and Upsell, as well as a retention, loyalty and education programmes. Responsible for all data analysis and campaign operations to support marcomms.

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Global Head of Marketing
Wonga.com
September 2013 – Present (1 year 3 months)London
Responsible for running the core UK marketing operation for Wonga UK, with additional responsibility for driving performance in our global markets and new brands

This includes all acquisition activities through ATL advertising, Digital and Direct Response channels and the delivery of performance numbers in the UK and international markets

Ownership of the CRM team, customer communications and the x-selling of new products to existing customers

Marketing analytics and performance reporting

Continuing stewardship of the Wonga brand and marketing team through complex regulatory change

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http://uk.linkedin.com/pub/christopher-bibby/12/500/546